Substance Abuse Is A Problem That Has Over Time Dogged...

Table of Contents 1. Background 3 2. Introduction 3 3. Statistical and Analysis 4 3.1 Summary of Data 4 3.2 Analysis of Data 5 4. Implications and Recommendations 9 References 11 Background Substance abuse is a problem that has over time dogged institutions of higher learning. There is a cause for alarm based on the recent misuse of prescription medication as well as the legalization of marijuana in certain states. This is a cause of concern for businesses because it affects the future supply of graduates. It is estimated that 46 per cent of U.S. college students have in one way or the other involved in some type of substance abuse. Rocky University has, for several years, not been spared by the menace. It is even believed in some faculties of the university that the menace is more common at the university that it is in any other. On the other hand, there are members of the faculty who are of the belief that it is not such a big problem. This study was conducted to assess the current situation of substance abuse behavior of the Rocky students. To achieve the objective of this study, an anonymous exit survey was administered to a sample of 90 students from the current ye ar’s graduating class. Data gathered was analyzed to probe into the three concern areas of substance abuse. Introduction This report comprises data summary and analysis of the students by gender who participated in binge drinking, those who abused prescription medication, and used illegal or illicitShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesThree Ethical Decision Criteria 187 †¢ Improving Creativity in Decision Making 188 Summary and Implications for Managers 190 S A S A S A L L L Self-Assessment Library What Are My Gender Role Perceptions? 166 glOBalization! Chinese Time, North American Time 171 Myth or Science? Creative Decision Making Is a Right-Brain Activity 181 Self-Assessment Library Am I A Deliberate Decision Maker? 183 An Ethical Choice Whose Ethical Standards to Follow? 185 Self-Assessment Library How Creative Am I?Read MoreOrganisational Theory230255 Words   |  922 PagesUniversity, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented. Organization theory is central to managing, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, AssociateRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagescase if there had been no boom; that is, without those effects, innovation might not have taken place at all. All this business growth has caused increasing complexity in business action and decision making. It has presented chief executive officers (CEOs) and management leaders in all markets and industries with new intricacies in deciding how to weigh and time the business decisions—and the quality of those decisions—that increasingly challenge their companies’ basic survival. W HICH FACTORS

Reflections on Libertarianism Free Essays

Libertarianism As a Christina view, in the beginning of the time, â€Å"For in Him all things were created: things in Heaven and on Earth, visible and invisible, whether thrones or powers or rulers or authorities; all things have been created through Him and for Him† (Colossians 1: 16). Human beings were created by God with one purpose to worship to Him. God knew that the first man and woman were going to fall down in the enemy temptation. We will write a custom essay sample on Reflections on Libertarianism or any similar topic only for you Order Now That is why He created every single thing perfectly. However, we study the history through the Bible or other kind of books. We will see that few people fallowed that commitment and other people did things that are not pleasing to Him. God hoped to receive worship from them, but it was not like that. God is a gentleman, He never is going to force us to do things that we do not want to do. He gave us freedom or freewill to do whatever we want to and chooses between the good or evil. Every single human’s act will have its reward. As the Scriptures says that there are two ways, a big one and small one. In the big way, many people go in that direction because is easier; however, it drives to the perdition. The small way is the opposite form (Mathew 7: 13-14). The human’s stages start born, growing, reproducing, and dying. While, the people still alive, â€Å"Each mind is a world† (Kay, 1998, p. 163). We do different things from others and we do not care what others think about us because we have libertarianism. What is libertarianism? â€Å"It is a particular account of the metaphysics of human choice† (Stewart, Blocker Petrik, 2012, p. 154). The libertarianism is also used in philosophy and it can refer to the freedom, liberty, right, and freewill. They are fundamental goods that governments should be extremely slow to restrict them. Long time ago, there were many slaves did not count with those goods, they knew to work for someone. We can imagine that it was hard to live in that time, now we see different when someone left from the jail and the person is free. He stills happy and he does not want to come back again. As human beings have the knowledge to understand which things are bad and good. Libertarianism has pro and con or for and against. For example, I go to buy a used video game to Game Stop, I am going to buy it because I want it or like it, and I do not care other people think about me. In this example there are both. The pro could be that it is cheaper than the new one, but the con may be does not work well. â€Å"‘I have the right to do anything,’ you say—but not everything is beneficial. ‘I have the right to do anything’—but not everything is constructive† (Corinthians 10: 23). Libertarianism is based on the principles of Self-Ownership. It means that I have to live my own life and let others live their lives. Self-Ownership is to deny, this is to imply that another person has a higher claim on your life than you do† (Norquist, 2005). No, other person or group of people, own your life nor do you own the lives of others. For example a person exist in times and it is manifest as; past (product of your life and liberty), present (freedom or rights) and future (l ife). If we lose the life, then we lose our future. However, if we lose the freedom, then we lose the present or if we lose the product of our life, then we lose the past that includes our knowledge. The product if our life and our liberty is our property. Property is the fruit of our labor and the product of the time, talents, and energy. As a human being, property is part of us; it is our nature, which we turn to valuable use. At times, some people use force or fraud to take form other without voluntary consent. Examples of them are: if someone takes the life of other is murder, about liberty is slavery and property is theft. We have the right to protect our own lives, liberty and property from the forceful aggression of others. Also, we can ask for help to others to defend us (parents) because they never want bad thing for their children. Nevertheless, we have to be sure that we are not initiating to force against the life, liberty, and property of others. We have the right to seek for a leader for ourselves to drive us, but we do not have rights to impose rulers onto others. Since we our own life, we are responsible for our lives. We do not ret our lives from other humans who demand obedience. We studied in the beginning the God created us and just to Him we should show up obedience and worship to Him; however we do not do it. We are living in the grace time that is why God does not destroy us yet. For the law was given through Moses; grace and truth came through Jesus Christ† (John 1: 17). Nor are we slaves form others who demand our sacrifice. In our lives, we choose our own goals based on our own vales, those values can go downs and ups; however we will reach one of the goal. Success and failure both are necessary incentives to learn and to grow. Our actions on behalf of others or their actions behalf of us, it is virtuous only when it is derived firm voluntary, mutual and consent. For virtue just can exist only where there is free choice. It is not only the most practical and humanitarian foundation for human action, it is also the most ethical. The problems in the world that arise from initiation of force by government have a solution. The solution is for the people of the Earth to stop asking government officials and initiate force on their behalf. Evil does not arise only form evil people, but also from good people who tolerant the initiation of forces as means to their own ends. In this manner, good people have empowered evil people through the history. Achieving a free society requires courage to think, to talk and to act. I do not understand what I do. For what I want to do I do not do, but what I hate I do† (Romans 7: 15). References (1998). King James Bible. (KJV ed. , Vol. Deuteronomy). Nashville, TN: Cornerstone Bible Publishers. Kay B. Warren (1998). Indigenous movements and their critics. United Kingdom: Princeton University Press, 41 Street Princeton, New Jersey 08540. 163. Norquist, G. (2005). Owne rship Can Be Revolutionary. American Enterprise,  16(2), 50. Stewart, D. , Blocker, G. H. , Petrik, J. (2012). Fundamentals of philosophy. (8th ed. ed. ). New York: Pearson. How to cite Reflections on Libertarianism, Papers

Advantage On Formulation Business Strategy -Myassignmenthelp.Com

Question: Discuss About The Advantage On Formulation Business Strategy? Answer: Introduction The current business scenario poses huge and diverse challenges for the business organizations. Moreover, the airline industry is one of the most competitive sectors with having huge number of competitors in the market. Thus, it is of the urgent need for the airliners to have effective business strategy to survive in the competition (Svarova Vrchota, 2014). Business strategy refers to the process of formulating specific strategies being undertaken by the business organizations in order to achieve the long term objectives. This essay will compare the business strategy of Emirates and Etihad airlines. Etihad airways involves the mainly the product differentiation in the strategy. This is due to the reason that, they are trailing behind the big competitors such as Emirates and Qatar airways. Thus, initiation of the differentiation strategy will help them to create distinctive brand image in the market. Majority of the competitors of Etihad are operating mainly the wide body aircrafts and thus they are not catering to the small routes. Etihad airways are having narrow body aircrafts also in their portfolio. This helps them to cater to the small routes also. On the other hand, Emirates involves the growth strategy in order to achieve the status of market leadership in the global market (Emirates growth strategy on track, 2018). They have already achieved the market leadership in the market of Middle-East. Thus, they are involving growth strategy in order to enhance their market share in the global market also. The financial position of them also supports the huge investments being required for the initiation of the growth strategy. Reference Emirates growth strategy on track. (2018).Emirates.com. Retrieved 9 February 2018, from https://www.emirates.com/media-centre/emirates-growth-strategy-on-track vrov, M., Vrchota, J. (2014). Influence of competitive advantage on formulation business strategy.Procedia Economics and Finance,12, 687-694.

Theme Of A Dolls House Essays - Films, A Dolls House,

Theme Of A Doll's House Henrik Ibsen's, A Doll's House is definitely a unique story written by a very intelligent, complicated writer. I believe he intentionally wrote the play in a manner which would lead every reader to draw his own conclusions. He forces us to find our own interpretation of the play in context with our personal lives and experiences with the opposite sex. The theme may be interpreted by many as a study of the moral laws that men and women are required to follow by nature. I believe it is primarily based on the gender stereotypes that determine the role of women in society. During the time in which the play took place, society frowned upon women asserting themselves. Women were expected to play a role in which they supported their husbands, took care of their children, and made sure the house was in perfect order. In Act I, there are many clues that hint at the kind of marriage Nora and Torvald have. It seems that Nora is like a doll controlled by Torvald. She relies on him for everything, from her movements to thoughts, much like a puppet who is dependent on its puppet master for all of its actions. In the beginning of the play, Nora did enact the stereotypical role, which she felt she was required to do. In once instance, Torvald feels that he must reteach Nora how to dance the tarantella. Nora of course pretends that she needs him to teach her every move in order to relearn the dance. In truth, this is an act and proves her submissiveness to her husband. Once he is finished teaching her the dance he proclaims, When I saw you turn and sway in the tara ntella, my blood was pounding till I couldnt stand it showing that he is more interested in Nora physically than emotionally. Nora responds to his remark saying, Go away, Torvald! Leave me alone. I dont want all this. Torvald asks, Arent I your husband? implying that one of Noras duties as his wife is to physically please him at his command. Torvald also does not trust Nora with money, which exemplifies Torvald's treating Nora as a child. On the rare occasion when Torvald gives Nora some money, he is concerned that she will waste it on candy and pastry. In general, Noras duties are restricted to playing with the children, doing little housework, and working on her needlepoint. A problem with her responsibilities is that her most important obligation is to please Torvald, making her role similar to that of a slave. Torvald easily talks down to Nora saying things like: worries that you couldnt possible help me with, Nora, Nora, just like a woman, and Maynt I look at my dearest treasure? At all the beauty that belongs to no one but methats my very own? as if she is considered his property. However, Nora does eventually realize that she has been treated like a child all her life and has been denied the right to think and act the way she wishes. When Torvald does not immediately offer to help Nora after Krogstad threatens to expose her, Nora realizes that there is a problem. By waiting until after he discovers that his social status will suffer no harm, Torvald reveals his true feelings; that place appearance, both social and physical, before the wife which he supposedly loves. This revelation is what prompts Nora to walk out on Torvald. When Torvald tries to reconcile with Nora, she explains to him how she had been treated like a child all her life; her father had treated her much the same way Torvald does. Both male superiority figures not only denied her the right to think and act the way she wished, but limited her happiness. Nora describes her feelings as always merry, never happy. When Nora finally slams the door and leaves, she is not only slamming it on Torvald, but also on everything else that has happened in her past which curtailed her growth into a mature woman English Essays

Essay about Sigler Week 3 Assignment

Essay about Sigler Week 3 Assignment Essay about Sigler Week 3 Assignment ASSIGNMENT 3 KENNETH JOSEPH SIGLER ACC 380 ACCOUNTING FOR NOT-FOR-PROFIT ORGANIZATIONS ERINA MASTER MAY 17, 2015 problem 7-13 The City of Sweetwater maintains an Employees Retirement Fund, a single-employer defined benefit plan that provides annuity and disability benefits. The fund is financed by actuarially determined contributions from the citys General Fund and by contributions from employees. Administration of the retirement fund is handled by General Fund employees, and the retirement fund does not bear any administrative expenses. The Statement of Fiduciary Net Position for the Employees Retirement Fund as of July 1, 2014, is shown here: CITY OF SWEETWATER Employees Retirement Fund Statement of Fiduciary Net Position As of July 1, 2014 Assets Cash $120,000.00 Accrued Interest Receivable $65,000.00 Investments, at Fair Value Bonds $4,500,000.00 Common Stocks $1,300,000.00 Total Assets $5,985,000.00 Liabilities Accounts Payable and Accrued Expenses $350,000 Fiduciary Net Position Restricted for Pensions $5,635,000.00 During the year ended June 30, 2015, the following transactions occurred: 1. The interest receivable on investments was collected in cash. 2. Member contributions in the amount of $250,000 were received in cash. The city’s General Fund also contributed $750,000 in cash. 3. Annuity benefits of $700,000 and disability benefits of $150,000 were recorded as liabilities. 4. Accounts payable and accrued expenses in the amount of $990,000 were paid in cash. 5. Interest income of $240,000 and dividends in the amount of $40,000 were received in cash. In addition, bond interest income of $60,000 was accrued at year-end. 6. Funds of $133,000 were made in cash to terminated, nonvested participants. 7. Common stocks, carried at fair value of $500,000, were sold for $480,000. That $480,000, plus an additional $300,000, was invested in stocks. 8. At year-end, it was determined that the fair value of stocks held by the pension plan had decreased by $40,000; the fair value of bonds had increased by $35,000. 9. Nominal accounts for the year were closed. a. Record the transactions on the books of the Employees Retirement Fund. Debit Credit Cash $65,000.00 Accrued Interest Receivable $65,000.00 Retirement Fund $100,000.00 Employee Contributions $250,000.00 General Fund Contribution $750,000.00 Employee Benefit Liability $850,000.00 Disability Insurance $150,000.00 Retirement $700,000.00 Accounts Payable $990,000.00 Accrued Expense $990,000.00 Accrued Expense $990,000.00 Cash $990,000.00 Cash $280,000.00 Interest Income $240,000.00 Dividend Receivable $40,000.00 Accrued Interest $60,000.00 Bond Interest $60,000.00 Terminated Persons Payable $133,000.00 Cash $133,000.00 Common Stocks (Fair Value) $500,000.00 Common Stocks (Sold) $480,000.00 Common Stock (loss) $20,000.00 Common Stock (Bought) $780,000.00 Cash $300,000.00 Transfer from Common Stock Sold $480,000.00 Pension Plan Stocks (Fair Value at Purchase) $780,000.00 Pension Plan Bonds (Fair Value at last account) $4,500,000.00 Pension Plan Bond (new Fair Value) $4,535,000.00 Pension Plan Stock (New Fair Value) $740,000.00 Loss In Fair Value of common Stock $40,000.00 Gain In Fair Value on Bonds $35,000.00

Sell More Work by Grabbing Eye-Catching Quotes

Sell More Work What do the following names have in common? Jeffrey Archer, David Baldacci, Bernard Cornwell, Janet Evanovich, Jasper Fforde, Ken Follett, Jonathan Kellerman, Rebecca Tope. Answer: My articles! These famous bestselling authors have all granted direct personal exclusive quotes to me. A writer instills his own voice, personality, perceptions, knowledge, experiences, even moods into his work. It is one point of view and can sound opinionated. Adding commentary from external sources changes the tone of the article from opinion to analysis. Quotes liven up the content, humanizing and dramatizing it. They add gravitas and credibility to an article. They show the writer has done their homework and produced work that can be taken seriously. They influence readers and build trust. Experts specialize and excel in their fields. Seek the correct kind for your article. For example, when writing on child care, a quote from an educator working in a day care organization will carry more weight than a comment from a therapist working for anti-bullying services, even though both may be parenting experts. Dont demonstrate your ignorance or laziness Experts may be found from a variety of sources: 1. When you come across any expert cited in an article, a quick Internet search like Contact + John Smith, MSc in Child Psychology will bring up some contact information email address, website, Facebook page, LinkedIn profile. 2. Published experts are often on Amazons list of bestsellers or have an authors page on Goodreads.com. 3. Faculty at schools, universities, and training organizations may be accessible.   4. Reach out to people responding in the Comments sections of blog posts. 5. Dedicated online services like HelpAReporter.com can be a good place to network. However, quotes from experts registered on these services are often in exchange for advertising/marketing space or a plug, which may not be allowed for your publication. 6. Key executives of top-selling products can be contacted via websites like BuzzSumo.com. 7. Experts themselves refer or recommend other experts. 8. Your humble daily newspaper is an easy resource. 9. Go crazy signing up for company press releases (e.g. PRWeb.com) and newsletters. Like them on Facebook, stalk them around their Twitter-sphere, follow their blogs and participate in related discussion forums. 10. Get into experts inner circles 11. Writers are experts too! The freelancer who writes on new age therapy may be a licensed naturalist healer who could give input on your article about a newly-discovered herbs medicinal qualities. The literary writer may have a day job as a psychologist or police officer and could grant you a meaty quote about crime at school. Once youve found your experts, dont hesitate to approach them with a polite, clear, concise and non-judgmental enquiry. Introduce yourself honestly, and end with a note of thanks. Ask the right questions to avoid getting dull and pointless answers. Dont act too funny, provocative or familiar. When youve got your quotes, present them appropriately in your article making sure it flows well and doesnt appear disconnected. Take care to attribute the correct quote to the correct expert! While you may need to edit, clarify, highlight, sanitize, or paraphrase the quote, dont go overboard, modify the meaning, take it out of context or introduce your own voice into it. Expert quotes lend authenticity, authority and validity to your work and make it look professional. They can add value, remove discrepancies, reveal new slants, and change the perception of your article. Use others words to sell your own!

Exam paper Essay Example | Topics and Well Written Essays - 1000 words

Exam paper - Essay Example In this regard, the 30,000 residents of the suburb will form part of the clientele base, and more during the summer when most students of UD will not be in session. Indeed, Mike has evidence that sales are higher during the summer. For this reason, the resident of this suburb should also be part of the initial marketing strategy. In addition, the franchise should develop future marketing plans with an intention of ensuring that they created customer loyalty with the Delawareans living in this suburb. In effect, Mike will have customers in his Scoop Shop all year round. The area where the franchise plans to locate its operations is undergoing developments and changes. In this case, the franchise will have a few competitors at the introductory stage. However, Mike’s shop will offer more products than those offered by these competitors, which makes his products differentiated. In this case, a marketing strategy that the franchise will design at first must aim at publicizing these differentiated products and creating an impression that customers will experience more value for their money. In addition, the strategy must sustain value to ensure that the franchise had a long-term sustainability advantage due to expected future direct and indirect competition. In effect, the marketing strategy should aim at creating a customer base that was loyal and making it challenging for new competitors to venture into the same market. The franchise has set its grand opening for the months of February, March, and April. During the month of April, Ben & Jerry will hold the Free Cone Day, which is the only promotion it has mandated. During the designing of the marketing strategy, Mike should take advantage of this day and ensure that the grand opening culminated with this day. All along, the franchise should project itself as an organization that operated in an environmental and socially conscious approach, which goes hand-in-hand with the hippy image of Ben & Jerry. The fran chise has a potential to grow due to the opportunity it offers in terms of catering services. Although this is not in Mike’s immediate plans, it would be important for Mike to launch the catering services during the promotion period so that he can start acquiring a customer base for this service. In this regard, Mike will establish the service in the initial launch, which will be cheaper than launching it later. Qn. 2 Statement of the Franchise’s Objectives Mike’s franchise is getting into a mix of existing and new market. Consequently, his objective in the first six months of business should aim at maximizing the market share for his franchise, which he will have to capture from the existing direct and indirect competitors. In line with this, it is evident that the franchise’s target population is aware of the products that Mike intends to introduce to the existing market. In this regard, 70% of a random sample of adults in the US between the age of 18 a nd 64 years old was aware of the ice cream sold by Ben & Jerry. On the other hand, Mike’s other objective in the first six months should not be a revenue-oriented one since he is bringing differentiated products into the market. In this case, he has hot beverages, which most of his potential customers are not aware that a Scoop Shop sells. Hence, the franchise sh

Should the War on Drugs end Essay Example | Topics and Well Written Essays - 1750 words

Should the War on Drugs end - Essay Example They consider that the usage of drugs should be legalized in order to reduce the ratio of drug employment by the masses of America. According to William F. Buckley in his essay about the failure of war on drugs, drug taking is a gregarious activity. Buckley informs that there is no involvement of medical proceedings and medical evaluation in order to check the amount of consumption of drugs because of its being illegal (Buckley 1996). Because of illegality of drugs, medical evaluation is not possible. The war on drugs has failed because more people die because of the war on drugs in place of overdosing (Buckley 1996). According to Buckley, because of drug usage being illicit, people are involved in doing crimes such as robbery and killing. People who are desperate to take drugs have to take money from any illegal means to take hold of illegal drugs (Buckley 1996). Buckley adds that government has to appoint many thousands of policemen to chase the people taking and selling drugs illegally and they are involved in pursing the criminals of drugs business. A large number of policemen can do other constructive tasks in place of doing their cat and mouse game with the drug users and sellers (Buckley 1996). Buckley opts for the establishment of federal drugstores with no extra profit that is involved in illegal trafficking of drugs (Buckley 1996). The drug users because if illegal access to drugs are forced to do other crimes illegally. According to Buckley, the jails are full with illegal drug users due to which, the government has to endure a large amount of expenses on those drug criminals. He further informs that medical treatment for drug usage is far cheaper as compared to this cost that is involved in keeping drug criminals in jails. War on drugs has failed because the government is unable to control the usage of drugs by all their measures (Buckley

Helicopter investigation Essay Example for Free

Helicopter investigation Essay Easily established, the sycamore tree produces sycamore seeds. These seeds are of an extremely strange looking seed, I say this because the seeds when in the air they spin like tiny helicopters. Due to the spinning they are kept in the air for a longer amount of time. Aim In this investigation I have been asked to find out how long it takes for a paper helicopter to fall 2 metres. After doing this I shall investigate other ways of changing the timing of its landing. I shall do this by using a range of variables. These include of:   Length of wings Number of tailsI have chosen to use the variable of the number of paperclips being added to the tail of the paper helicopter that I shall make. I have chosen to change this variable because I know that gravitation is the effect of the gravitational force of attraction, which acts between all objects in the universe. For example it is widely noticed with massive objects like the planets. The planets remain in orbit because of gravitational force of attraction. The gravitational force, which pulls the object downwards, is called the weight of the object. Isaac Newton stated that there is a gravitational force of attraction between any two objects with mass, which depends on their masses, and the distance between them. I think with this information I can easily say that by adding more and more paperclips on to the tail of the paper helicopter it will gain more weight which will cause the gravitational force to pull it downwards rather than upwards as there is a bigger mass pulling it downwards. I also chose to use this variable instead of changing the length of the wings because I thought that it would have a much more affective difference in the timing of its landing. In this investigation in order to get the best results possible I shall be doing the experiment 5 times. This will give me a good range of results and a better result as I get a better view of the timing of how long it takes to land with different numbers of paperclips attached to the tail of the paper helicopter. It is always essential to make every investigation of whatever type it is to make sure that it is going to be a fair test. In order to achieve this I shall only be changing one variable, which I have already established to be of the number of paperclips added to the tail of the paper helicopter. Prediction In the investigation which I shall be doing I think that I will be expecting for the paper helicopter to fall to the ground in a much quicker timing when it has 5 paperclips attached to the tail of it, than it should do when it has either none, 1,2,3,or 4 paperclips attached to the tail of the paper helicopter. I say this because from the information that I have already been supported by to take this investigation further, it also helps me with my prediction. Using Isaac Newtons law of gravitation, I can easily say that with his theory of objects being pulled downwards by a force called weight, it helps me to explain that when I add more and more paperclips to the tail of the paper helicopter it doesnt just mean that the number of paperclips are increasing but it also means that the mass is also increasing. Causing the paper helicopter to fall downwards and not upwards. Why do I say this? I say this because an example being is Say if I were to get a balloon and fill it with Helium, due to the helium being placed inside of the balloon we already know that for some reason the balloon seems to go up into the air. This is because Helium is lighter than air causing the gravitational force to pull it upwards and not downwards as the weight is very low. Whereas if we were to place water inside of the helium filled balloon it would be brought back downwards because the weight of the water forces the balloon to be brought back down again. What do I expect in the graph outcome? It is easily said that when a line graph is drawn out to show the results of the investigation that I am about to carry out, the line should start off near the very top of the y axis. This should be when there are no paperclips attached to the tail of the paper helicopter. Near quite the very end of the x axis should the very last point be drawn, therefore making the plotted points decreasing as it goes along the x and y axis. I think that this graph prediction would go for both the average graph and the graphs for all 5 sets of results, which shall be already obtained by that time. Equipment (As shown in Diagram 1. 1) Paper   Paper clips   Stopwatch/Timer   Scissors   Ruler Diagram 1. 1 Method What should I be doing in order to make this investigation to the highest standard possible? In order to get good results I firstly have to start off by making the paper helicopter. In this experiment I have to look into the needs of safety, I have noticed that none would have to be carried out such as goggles or safety cloaks etc How do I make a paper helicopter? Firstly I am to get a piece of A4 paper. Some may choose for the A4 to be coloured but I will just leave it to be plain. In our class lesson Mr Findley (our physics teacher,) has given us an information sheet, which includes of the carcass drawing of the paper helicopter. It shows us where to cut and fold and what measurements are involved. Diagram 1. 2 The diagram, which has been drawn above, has not been drawn to scale. Once I draw out the drawing of the paper helicopter on the A4 sheet of paper, carefully done using a ruler of course. I am to cut along and fold along the lines as described: Where the dotted lines are shown this is where we are to fold along, and where the straight solid lines have been drawn in, we are to cut along them. The cutting of course will be done with a pair of scissors. After they are cut out and folded along, some may find it better and more presentable if they are to be decorate and colour in their paper helicopters! What else is involved in this investigation? Once all of the above has been done we are to set up our equipment out. Having set out the timer, paperclips, and paper helicopter in front of me, I am to make sure that I have drawn out a results table, which I will record the timings down in. (As shown in the results table. ) I will then ask for a little help for getting the timing at the best time possible. When I went to drop/release the paper helicopter from my hands I realised that I wasnt actually in fact dropping/releasing the paper helicopter from 2 metres of height. In fact I was dropping it from my height with my arms being placed right above my head as high as I could manage. So I then made sure to measure how high I was releasing the paper helicopter from, I found that with the heels of my shoe and my arms being stretched up way above my head I was actually releasing the paper helicopter from a height of 2 metres and 3 centimetres. I left the measurement of the height I was releasing the paper helicopter at how it was already, because it was getting to the point where it would be getting very time consuming. When dropping the paper helicopter out of my hands I am to make sure that I drop it at the same time that my friend is to say GO, this is so that he can time it with accuracy. When the paper helicopter will land on the ground I will then yell STOP, so that he is able to stop the timer/stopwatch at the right time in order to get the most accurate timing possible. When I get results for dropping the paper helicopter without any paperclips attached to the tail of it, 5 times, I will make sure that I have written down the timings in my results table. After doing so, I am to attach the first paperclip to the paper helicopter and then do the same thing again. (Drop the paper helicopter, time it, and write down timings in results table. ) After every 5 sets of results with the same number of paperclips attached, I am to add another paperclip to the paperclip, which is already placed on the tail of the paper helicopter. I shall do this until I have 5 paperclips attached to the tail of the paper helicopter. How the paper clips should be placed has been shown in the diagram below. Diagram 1. 3 Results Table Number Of Paperclips 1st (Time in Seconds) 2nd (Time in Seconds) 3rd (Time in Seconds) 4th (Time in Seconds) 5th (Time in Seconds) Average (Time in Seconds) 08 As you can see, in the results tables above I have gathered all my timings into the table. Once I had placed all my timings in the table I was to work out the average of each set of timings. To do this I was to add up all of the sets of timings together and then divide it by 5 because that was the number of times I had done the experiment for each set. Here are my workings out towards how I worked out the average for each set of results. Workings out for Average(s) (Please note that / stands for the division sign) When working out the, I firstly got all my timings for the specific set of results, added them together and divided them by 5, I divided it by 5 because this was the number of times I had timed it falling from the air to the ground. As shown below: Number of paperclips = 0 Timings 1Graphs/Conclusion I have formed out a graph to show the results of the five sets of results. Another graph is shown on the next page, except this is a graph, which shows the averages of all 5 sets of results, which I had gathered in my investigation. From looking at this graph we can easily say that the second set of results stand out the most. I have re-checked my results and have noticed that none of the outcome results really stand out greatly, as they are all in proportion. This shows me that my experiments had gone very well without making any large genuine mistakes. I think that the 2nd time I did all the results, the timing may not have been stopped at the right time or maybe not started at the right time, causing the timing to be of a much higher outcome than it should have done. There is not really much of a time difference from when there was two paperclips on the tail of the paper helicopter to when there was three paperclips attached to the paper helicopters tail. Looking back at the result table I can see that there is only a difference of 0. 06 seconds whereas in my other results I have found there to be at least a 0. 10 second difference. It is obviously noticeable that my prediction was to go ahead to be forwardly correct. I can say this with confidence because I had information to back up my prediction, which helped me forward, my ideas towards what should actually happen in my experiment. As said earlier in my prediction, I mentioned that the line would be decreasing down towards the x axis and away from the y axis. We can see in the graph above that this predicament was proved to be correct. From looking at this averages graph it is easily spoken of that the investigation that I have carried have has gone very well. I say this because as shown above, we can see that the average line is actually going downwards as the number of paperclips had increased on the tail of the paper helicopter. Thus showing that my prediction was right. I was able to make sure that my prediction was quite reliable with backing it up with a hypothesis, which had been concluded, from Isaac Newtons Law of Gravitation. With the information from this Law of Gravitation I was able to predict that when there is a force being put onto an object from its natural force then it is called weight as it is pulling it downwards. So when I was asked to do an experiment that was involved in placing more and more paperclips to the tail of a paper helicopter I already knew in my mind that the timing of the landing would get shorter and shorter. This was due to general knowledge but also scientific knowledge Isaac Newtons Law of Gravitation. With this scientific explanation we have been able to predict many scientific happenings. Evaluation I am glad to say that throughout the whole of this investigation I did not make any noticeable, genuine mistakes. I later went on to find out that I was standing at a height of 2 metres and 3 centimetres. This information of course was later found out after I was more than half way through the experiment, so I had to decide whether to go ahead with doing the experiment all at a drop of 2 metres and 3 centimetres or change it and have half the results at 2 metres and 3 centimetres whilst the rest of the results would be obtained from a height of an exact 2 metres. I had decided that if I were to go on to do this I would not be carrying out a fair test. Although the investigation was asked of a 2 metre drop I still thought that although I had dropped it at an extra 3 centimetres higher it was still a very fair test because I had kept drop height throughout the whole of the investigation. Whilst doing the investigation I had managed to do everything according to how I had written it out to have been done, although sometimes I had to be re-timed as mistakes were made as I sometimes dropped the paper helicopter without being told to! All in all I think the investigation was carried out well and was a fair test, I made sure that only one variable was changed and that the timing was done at the most accurate timing possible. In order to make it a fair test it also meant that safety was to be involved as well, as far as I was concerned not many safety measures had to be taken, I say this because as mentioned earlier no safety goggles were needed, no hair was really in need of being tied back and no safety cloaks were to be worn. The only safety we were to be notified was to tuck in our stools so that no accidents were to be caused as the investigations were being held. Looking back at my results I dont really think that there were really any results which were unexpected, there may have been the one or two timings which may have been timed a bit earlier than they should have been but nothing which was really way out of proportion. If I were to do this experiment again I think that I will definitely make sure that I am to drop the paper helicopter at a height of 2 metres and not 2 metres and 3 centimetres! I shall aim to achieve more results although I feel that I already have a reasonable amount of timings. I think that if I were to do the experiment again I would achieve a very similar set of results, as it would only be from the difference of 3 centimetres. Bibliography In order to help e forward my ideas I was in need of many sources, in which I found the following helpful. 1) www. encarta. co. uk Law of Gravitation 2) The Usborne Illustrated Dictionary of Science. Physics, Chemistry and Biology. Written by; Corrine Stockley, Chris Oxlade and Jane Werthiem. 3) School GCSE Physics book 4) Physics Lesson.

Essay --

Everyone in the world can access the internet now. People can use different devices to access the internet now. Whether you are in China, Europe, Africa, or the United States, you have access to the internet in some way. I will be talking about the use of internet access around the world. Also, areas that do not have internet access or have low amount of access to the internet. I will also talk about bandwidths that are in some areas and what they are using being used for. The paper will start with a little history of how the internet first started and how it continues to develop. Next, will be the use of internet in the U.S. The way internet has been accessible in homes. Then, will be the use of broadband in the United States and other areas. After that, is the use of internet access in rural areas. Finally, Will be the use of access to the internet using devices. 2. BACKGROUND AND SIGNIFICANCE The first internet started about 50 years ago in the United States. It started out as a government weapon for researchers to use to share data and communicate with each other. During the 1950s, the Soviet Union lunched the first satellite that was made by man into orbit. The satellite was called Sputnik. The only thing it did was traveling around the earth sending radio transmissions. After that, American scientist decided to focus more on technology and science to further advance their technology. Different corporations decided to use their government funded money and place it in scientific research and development. Even the federal government used their own money to create NASA and ARPA (Advanced Research Project Agency) so that they can have a place to create more technology. During the 1960s, there was a computer scientist called J.... ...ation in those areas is low. The rural area lacks broadband more than urban areas because there are less people in rural areas. The number of people that lives without broadband is about 19 million, but there are 14.5 million people that live in rural areas, according to the FCC. Even if there is not much broadband service in those areas, rural and urban areas are slowly obtaining the service. Another reason why rural and urban areas lack broadband service is because of the cost to get the service in those areas. The cost will increase depending on how far the area. Companies knows that it will cost them large amounts of money to put broadband in rural areas even if there is a high demand for it. The lack of broadband service in certain areas can also affect the growth of the economy when someone is trying to find out how the economy has improved in the past years.

Social Media Advertising

Internet Advertising: Social Networking First Name Last Name BUS 123 Introduction To Advertising Dr. First name and last name September 26, 2010 Internet Advertising Now more than ever, small businesses can promote themselves online by targeting customers and expanding their networks, often for little or no cost. Businesses can promote themselves through a variety of techniques such as targeting customers by demographics, contributing to online discussions and drawing attention to new services. Advertising in the 21st century has become very versatile because of various online social websites like Facebook and Twitter, along with other blog atmosphere websites like Pinterest and Craigslist. In the last decade, the explosion of technological advances has produced unprecedented events in the history of mankind. One of them is the Internet and its conversion into a new medium for marketing and the use of social communication in advertising. Inevitably, the internet has changed our lives. In  traditional media, newspapers, radio  and television  can cause information overload  and change the perception  of the audience (Janoschka, 2004). The  Internet is not  exempt from this  danger, but  has the potential to  do something different,  because  it can directly reach  the target audience  and interact with it. A function of memory is to forget, especially information that is not significant. The challenge of advertising is to make you remember the ads. The purpose is to sell. The good publicity convinces the viewer to buy the product. This requires creating an attractive brand image and strengthening it with each ad. Advertising employs both verbal and nonverbal elements that are composed to fill specific space and time formats determined by the sponsor. Advertising reaches people through a channel of communication referred to as a medium. Today, technology enables advertising to reach its’ target audience efficiently through the Internet. In the 1990’s, the Internet became a major part of American society and is the fastest growing type of advertising. Its more than just banner ads, it means large format interactive ads, search-engine marketing, creating special promo videos for web download and supporting TV ads with online sites. Communication among people all over the world is effortless, and information on almost any topic is just a few keystrokes away. As a public global platform open to all kinds of information, entertainment, and communication, one of which is online advertising, it has become the latest mass medium. † (Janoschka, 2004). Internet technology allows delivering the right message to the right person at the right time while helping advertisers to reach their audience. From  the moment the   surfer  enters  the web to search for information, pop ups appear allowing the audience to subscribe to  mailing lists that  will send  continuous  news, promotions, articles, etc. , depending on   their preferences. This allows the  seller  to better  reach its target  and maintain  continuous  communication  in the shortest  time possible. .Most online ads do not come to you as an individual, but by your interests in various subjects, your location or, in general, by your behavior during internet navigation. In most countries, it is possible to divide the audience by geographic area based on IP address, which facilitates advertising companies that offer products and services in those areas. Websites use demographic data to learn more their audience. When registering with a portal or website, you normally provide certain personal information such as your age, gender, hobbies, etc. With this information, websites offer relevant content and advertisements based on the information provided. Some companies specialize in a data collection process known as behavioral advertising which matches ads to the interests of users based on their surfing habits. As users browse, advertisers collect data on their online activity: sites visited, time spent on each ad shown, ads that were clicked, when and how often you click on the banners. Today, cookies are tools that allow advertisers to target advertising to specific audiences and segments. Compared  with traditional media  the cost of  internet advertising is  extremely low, and  because of its effectiveness  and its high potential for growth, it is  ideal  for small  and medium businesses that  do not have large  resources to invest  in other media. Then the questions  arise: how  to advertise  online? What is the  correct way  to? There is no  magic formula  that a media planner can you use but here are some suggestions. Due to the internet being global, the network gives the possibility to reach all audiences in the world. With internet advertising one must  include,  email,  search engine  registration, and banners which are  ads with  motion graphics which  are located in different  sites  of the network  as a gateway  input  to a website. Using email as a form of advertisement is easy and free. All that is required is to sign up for email with your internet  service provider  or a  free  mail  server  such as Yahoo  mail or Gmail and send emails to  the potential  customers with  offers  or information  on products. According to Arens, â€Å"Google is the most popular destination on the web reaching an astonishing 40 percent of all Web users each day† (pg 337). Search engines are only responsible for registering portal websites and their content and then delivery the results to the users who made requests for information. The following is an example of how a search engine works. A user uses the search engine  of their choice and  asks to find  companies  that export  tomatoes. The search engine will  send  in response  with a list of websites of companies  that fulfill  the request and  then the user can  enter  the different sites  to see  what they need and select the company that  meets  their requirements. The  banner system  is  one means  of internet advertising  that is more effective: You can choose  the categories  to be displayed and  include descriptive words  to detect  if the user is  looking for that particular product. The  banners  are similar to the  rotating  banner  but  the difference is that  the user can interact  with them. As in any  project,  internet advertising  should begin  by  making  a strategic plan. The result will be  better planning of  a website and  the ability to maintain  the user's attention  and customer loyalty. The presence of internet advertising will be an excellent complement to traditional media advertising and may end up becoming one of the priorities of advertisers. For now, more and more ads in the media show the direction taken by advertisers along with customer care and other services of interest. User forums, blogs  and  social networking  sites like Facebook and Twitter  are invaluable resources  for monitoring  companies' reputations  and interests of  consumers of services and  products. Facebook is the largest social network in the world with more than 500 million people connected to each other. Facebook has not surpassed Yahoo! o be the second most popular site on the web behind Google. Facebook's popularity has increased due to the ability to connect individuals without geographical barriers. The uniqueness of Facebook allows people to meet virtually to discuss and share their interests with each other (Arens, Schaefer, Weigold, 2011). There are 60 million status updates posted every day in over 65 languages. Facebook's audience is far superior to any other mass medium like TV channels, radio or press Facebook has revolutionized advertising not only by the size of its audience, but also by the engineering behind its operation. It allows an analytical and intelligent marketing to reach the precise target audience through market segmentation according to gender, age, geographic location, country, city and locality, educational level, likes, interests, product preferences, favorite activities, favorite programs and language. For example, it is now possible to know without extensive market research which countries have the largest number of youth between 18 and 35 years and who love rock music, football and a certain brand of beer. Having a presence in social media is a must have for most brands. Facebook created Pages for businesses to post information about their services or products. When using a search engine, your Facebook Page will be one of the main results of your search. Consumers have tremendous power and influence on a brand and trust recommendations of other consumers they don’t know. According to Barefoot, â€Å"Groups and applications gain popularity one friend of a friend of a friend at a time† (Barefoot, pg 174). The result is friends becoming fans or joining groups encouraging them to purchase a product or service that is being discussed or advertised. Twitter is still a very popular social media networking site, although adoption is declining. Compared to Facebook, Twitter has 50 million tweets created each day and the average Twitter account has an average of 300 followers. Social networking is important to marketers because it gives them the opportunity to show customers that they are listening to what they have to say about a brand or product and respond accordingly. The possibilities are endless. It is common for  organizations to provide direct consumer  messages  daily  on Twitter, maintain  a Facebook page, or depending  on your industry  also  a profile  on MySpace. Social networking has completely changed the way we communicate with each other. Everyone has a voice and an outlet to reach millions of people instantly with either Facebook or Twitter. The internet  is  an advertising medium  with a great future  because it is interactive  can be customized or  delivered to users  according to their  preferences. There is  immediate feedback  and can communicate  directly  with users  to resolve their doubts and  concerns and with  a global reach. The internet  brings  great potential  for use in  the field  of marketing, market research,  direct marketing,  sales promotion, trade mail and, of course,  advertising communication. As a society  we must be prepared  to confront and  take advantage of  the opportunities  this new technology  gives us. References Arens,W. , Schaefer, D. , & Weigold, M. (2012). Advertising. McGraw Hill Irwin. New York

Cadbury

Chocolate Consumers Feeling Guilty For The Wrong Reasons†¦ STUDENT NAME: SANA SHROFF STUDENT ID NUMBER: 4069231 Table of Contents i. Introduction ii. Summary iii. Objectives of research iv. Marketing and self-concept v. Motivational strategies vi. Cadbury and its decisions vii. Conclusions viii. Recommendations ix. references Introduction Cadbury has been upgrading its manufacturing facility in Australia since 2001 and has become one of the most popular confectionery brands and flavours in the world.Cadbury has a total of fifty per cent market share in the confectionary market, selling 50 % of the top 20 selling chocolate singles in the world. Cadbury is a market-oriented company, therefore its success relies on satisfying the needs and wants of its consumers. It is able to do so by constantly listening to its consumers and its ability of getting adapted to the constant changes in the environment. In response to these changes, Cadbury seeks to create new products, improve on its existing core brands and browse new ways to add value to those brands. SUMMARYThe given case study recognizes the unethical practices used by Cadbury using palm oil instead of cocoa butter in one of their products to cut down on their expenses. This activity of Cadbury therefore left its consumers and other environmental organisations (WWF) attacked. It tried to gain back their consumers trust by their high profile announcements of using the fairtrade logo very shortly for the Dairy Milk Brand in key global markets. Due to the negative response of customers, Cadbury decided to get back to its Cocoa-Butter only formulae and apologized for non-environmental friendly decision made by them.This report illustrates that with corporate governance, ethical behaviour is an integral part of every business (referring to Cadbury in this case). It outlines the key features of the case study and majors out in the marketing/advertising aspect of Cadbury. It also outlines the relevance of self-con cept to marketing and the connection between motivational strategies and consumer behaviour, with a brief conclusion on the case and separate recommendations for Cadbury.Unethical behaviour and lack of Corporate Social Responsibility may damage a firm’s reputation and make it less appealing to its stakeholders, whereas on the other hand, ethical behaviour and efficient corporate social responsibility can bring significant benefits to a business. OBJECTIVES OF RESEARCH Chocoholics: * NZ confectionery market including seasonal products: $490m * NZ chocolate market including seasonal products: $315m * NZ block chocolate market: $100m * NZ Easter egg market: $28m Source: CadburyChocolate is believed to be a stress buster , energizing brainwaves and decreasing your stress level because it contains ingredients that cause the brain to release endorphins(chemicals that make people feel better) & serotonin(anti-depressant). This is why people hog on chocolates or other sweets when the y are angry or depressed. Chocolates therefore act a relaxing notion beneficial to your health. Research shows that the use of chocolates is on the rise global production of cocoa climbing up to 2% each year, reaching approximately 3 million tonnes.An anarchistic study by psychology professor Paul Rozin discovered that chocolates are eaten because of its taste. People eat chocolates because of its taste and its flavour. The activation your body gets every time you eat a chocolate provides feeling to your taste buds makes you come back for it again and again. Marketing & Self-Concept†¦ The principal marketing goal for large business organisations is to focus on the most profitable opportunities in global markets in their own product category and can take the form of quality or quantity or a mix of both.There is a simple logic behind gaining profit with value-by adapting the discernibility and volume in the global market, a business is at its best to provide its consumer with qua lity products accompanied by the best value for money. Another marketing aim is to provide innovation in products along with quality and price which will therefore help increase the volume of sales and market share. Innovation is an approach of being unique and different, an approach that every firm aims by developing their methods of conducting a business.This approach helps firms to stay ahead of the competition. It can be fulfilled by identifying the new opportunities, adapting to the new changes in the environment, assessing the market research information and eventually allocating resources to commercialise on those opportunities. A firm that can easily adapt itself to the changing business environment and the constant changes in its consumers’ perceptions, needs, wants and interests will be able to satisfy its consumers accurately with the most innovative products.The advancement of Cadbury’s Yowie in autralia elucidates these marketing strategies and provides a link between marketing and self-concept. This self-innovation by Cadbury has proven to be a successful product in children’s confectionery market in Australia. It even got voted as the best new confectionery product in the world in 1997 by the world’s grocery press. Yowie is a value for money, awakening and attracting chocolate product relating to a significant cause-the environment. This is how it exemplifies the innovation process from Cadbury of adding more value to a product in a socially fascinating way.This is how Cadbury has built its self-concept by providing its consumers with the benefits that they desire. Self-concept is significant for the study of consumer behaviour because most of the purchases made by the consumers are directly inclined by the image a particular firm has made of it. Marketers need to evaluate this approach of self-concept which will lead them to the development of more effective marketing programs. Compliance and consistency play an impo rtant role in establishing strong relations between self-concept, image of the firm and the final buying behaviour.Appropriate research, analysis and evaluation of the factors affecting the self-concept and their effects on consumer purchasing behaviour will provide more effective market strategic planning. Motivational Strategies The research done for this project shows that consumers do not evaluate the products very accurately & precisely which therefore makes it difficult for marketers to coherent their motivational drives. Consumer buying behaviour depends vastly on the exchange between the inner self and outer urge.Decisions made in the market are influenced by moral values, social relationships, cultural adherence & environmental conditions. We will now extend the list of ways for promotional strategies. there are various strategies used to attract consumers towards the brand and its products. Every consumer segment has its own individual motivation behind buying a particular product. The marketers therefore need to identify and isolate those strategies and perform their promotional activities. This makes it easier to target products and advertising in a more meaningful way to increase consumption.Referring to the given case, the food managers have also paid attention to two types of strategies to resolve motivational conflicts: * Maslow’s Hierarchy Of Needs * McGuire’s Psychological Motivations. These requirements play a significant role in predominance of consumer behaviour. Motivational conflict is an approach that deals with the colliding motivational drives of the consumers. Therefore here the product is used as a solution to such collision of drives. Maslow’s strategy has already been briefly examined in the given case, therefore we skip to McGuire’s Psychological Motivations.It is a classification system that organizes theories of motives into 16 categories which helps marketers to detach motives likely to be involved in various consumption situations. THE DIVISIONS OF CATEGORIES ARE: * Cognitive Preservation Motives: Identifies whether the brand has been performing well consistently. a. Need for Consistency b. Need for Attribution c. Need to categorize d. Need for objectification * Cognitive Growth Motives Includes self-control, variety, and difference of products and achievement of desires. a. Need for Autonomy b. Need for Stimulation c.Teleological Need d. Utilitarian Need * Affective Preservation Motives To reduce stress, express self-identity to others, protection of ego and need of reward. a. Need for Tension Reduction b. Need for Expression c. Need for Ego Defence d. Need for Reinforcement * Affective Growth Motives To increase self-esteem and develop mutually satisfying relationships with others. a. Need for Assertion b. Need for Affiliation c. Need for Identification d. Need for Modelling. According to McGuire ,these divisions would help to resolve the motivational conflicts of consumer buying a Cadbury.Cadbury and its Decisions†¦ Eventually, coming to one of the major hurdles of the case study i. e. , Cadbury using palm oil in its dairy milk product. Cadbury being a large family-owned business is the giant of New Zealand chocolate manufacturing and the 4th largest confectionery business in the world. Therefor it becomes the first of all brands to catch the attention of the general public. Consumers not only have high expectations out of Cadbury but they even enjoy Cadbury’s nature of reciprocating focus mainly on its consumers.But due to the flash of the palm oil incident, customers stopped buying chocolates in droves and The company lost its title of â€Å"New Zealand's most trusted brand. Cadbury taking the decision of trimming its chocolate block sizes by 50g and replacing the expensive ingredient called cocoa butter by the environmentally perplexed and tremendously cheap PALM OIL as a cost cutting strategy which was aspired to be a smart response to the on-going global recession but foolishly turned out to be a public relations hazard.As for the very first time, Cadbury did not target its consumers in this decision-making process and focused only on their own costs and profit, not its effectiveness. Palm oil is a pugnacious constituent and is one of the principal reasons for global warming and accelerated habitat extermination leading to the deaths of orange-tans in vast numbers and is also considered to be the â€Å"single biggest threat for the survival of orang-utans in the wild†. Abundant amount of the oil comes from the land where existing rainforests have been lacerated and conflagrated just to make way for Palm oil plantations.Consumers got even more excited on Cadbury’s use of palm oil even though there are so many manufacturers out there using palm oil in their products because they had blind trust over Cadbury, it inheriting its brand loyalty since so many years and suddenly they hear in the news next morning that the market leader of the confectionery industry †¦having the largest market share of all†¦the role model for all beginner manufacturers has set the wrong example and followed a non-eco-friendly practice of using palm oil instead of its traditional cocoa butter just to cut down on its raw materials expenditure.This is why Cadbury lost its consumer loyalty all of a sudden. Conclusion Cadbury finally lost against consumer pressure and announced that it has decided to go back to cocoa butter instead of the environmentally harmful palm oil. Cadbury New Zealand managing director Matthew Oldham said he was â€Å"really sorry† and that the decision was in direct response to consumer feedback, including hundreds of letters and emails. Therefore proving that Cadbury can never let down its consumers to make profit and that it is surely a market-oriented firm.Members of the nearly 3500-strong Facebook group ‘Take palm oil out of Cadbury chocolate bars' were jubilant at this news. Auckland Zoo director Jonathan Wilcken also congratulated Cadbury on their decision. Recommendations Cadbury needs to have more diversity in its product portfolio and use its profits in the needed areas of the business, for example-R;D, rather than depending only on its confectionery and beverage market. According to today’s lifestyle, due to rising obesity, more than half of the world has become diet conscious and is obsessed with healthy food and calories counting.Thus this is a threat for Cadbury affecting the demand for its existing core brands. New markets are an opportunity for Cadbury. In countries like China and India, where population is reaching the peak giving rise to consumer wealth and spending power, demand for confectionery products will also increase. REFERENCES * INTERNET * ARTICLES * NEWPAPERS * Peter Stimpson and Alastair Farquharson Cambridge International AS and A Level second edition. * Cambridge international IG business Courseboo k. Cadbury ANALYSIS ON CADBURY’S CORPORATE COMMUNICATION PRACTICE 1. 0Introduction The Cadbury story is a fascinating study of industrial and social development, covering well over a century and a half. It shows how a small family business developed into an international company combining the most sophisticated technology with the highest standards of quality, technical skills and innovation. (http://www. studymode. com/essays/Cadbury-527696. html) 2. 0Company Overview The Cadbury's company began life in a modest grocer's in the UK in the 1820s by Quaker, John Cadbury.The most popular item that he sold was cocoa, which made Mr Cadbury make chocolate. The success of this enterprise led John Cadbury and brother, called Benjamin, to form the Cadbury Brothers business, and in the 1850s they were awarded a Royal Warrant as producers for Queen Victoria, an accolade that the company still holds for the monarchy today. John Cadbury's sons Richard and George took over the company in the 1860s, an d five years later introduced a new way of pressing cocoa butter to form the essence of cocoa.They introduced a variety of different chocolates and began, for the first time to sell assortments in boxes that had attractive designs and pictures depicted on them. In 1905, the now iconic Cadbury's Dairy Milk was launched, which is now the company's flagship product. (http://www. blurtit. com/q4118850. html) 3. 0Mission and vision statement (http://www. studymode. com/essays/Cadbury-Schweppes-Versus-Coke-1151857. html) Company Background: Mission Statement:Our Core Purpose is: Working together to create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business comes from listening and learning, and having in place a clear CSR vision and strategy. It also comes from having the processes and systems to follow through and an embedded commitment to living our values. 4. 0Core Values Values: ? Clear Objectives ? Responsibilit y ? Openness and Integrity ? Quality ? Committed People ? Competitive Ability Simple Organisation ? Taking Advantage of Change These values are summarised in the behaviours they engender in our colleagues namely: ? Accountability ? Aggressiveness ? Adaptability 5. 0Logo 6. 0Colours The renowned name ‘Cadbury’ and symbolic purple are manifestation of high-quality sweetmeat according to mindset of the consumers. 7. 0Corporate communication based on type of stakeholders There are two types of -internal Employee engagement -external Website Brocures Promo 8. 0Recognition 9. 0Crisis

Essay on The Right Stuff by Thomas Wolfe †an Anthology of Heroism

Essay on The Right Stuff by Thomas Wolfe – an Anthology of Heroism Essay on The Right Stuff by Thomas Wolfe – an Anthology of Heroism Essay on The Right Stuff by Thomas Wolfe – an Anthology of HeroismThe Right Stuff by Thomas Wolfe is a lively and sincere account of lives of post war American pilots and first American astronauts. The story is touching and witty. It is written in unforgettable Wolfe’s manner which makes it original and amusing.   Even people who are not interested in aviation and space flight will enjoy it because of the original manner of narration and deep and touching narration. In contrasts to his previous works, Wolfe does not turn to mocking and irony in this book. This happens most probably because he really appreciates the deeds of his characters and treats them like heroes. His attitude reflects the perception of most of the Americans of the time described and it passes the spirit of that time.The Right Stuff by Tom Wolfe is a book which describes US postwar high-speed aircraft tests. The project Mercury and seven astronauts selected by NASA for this project become the main focus of the narration. The book tells a story of the space race and space exploration. The story contains political reflections about the political motives of space exploration and the Mercury project. The author speaks about complex issues which predetermined history of the country. The book contains interviews with pilots and astronauts and their wives. As Wolfe noted himself, the main reason for writing the book was his desire to find out the reasons which made pilots to agree to take part in the project of space flights. Personal stories and feelings make the main part of the book. These stories make readers being fascinated because they are told on the background of the breakthrough in the space e flights. In reality, the book is not about pilots or astronauts, but mostly about overcoming obstacles and true and sincere service for the sake of the country and its citizens. The book speaks about pilots and aviation, but it is necessary to remember that for that time those people embodied hopes and expectations of the entire country.The book is a realistic and detailed account of lives of such legendary men as John Glennm,   Alan Shepard,   Chuck Yeager, Scott Carpenter, Gordon Cooper,  Ã‚   Gus Grissom, Wally Schirra, and Deke Slayton. The author creates a wonderful account of heroism, patriotism and true masculinity. The name of the book gives an idea about the driving motifs of the main characters. â€Å"The right stuff† – is a combination of right reactions, necessary actions, responsibility and true judgments which help to take right decisions and accomplish the job well.The author describes events from the bright side, despite the fact that events take place during the Cold War and in reality the development of different space flight projects had important political meaning and was the part of the Cold War. As Wolfe wrote describing people’s events and moods after the USSR sent to space the first satellite Sputnik 1:     The panic reached far beyond the relatively sane concern for tactical weaponry, however. Sputnik 1 took on a magical dimension. . . . It seemed to dredge up primordial superstitions about the influence of heavenly bodies† (Wolfe 13). It’s not a secret that the war of technologies and the war of weapons made an essential part of the Cold War between the USSR and the USA blocks.   At this point first orbital satellite possessed a great meaning and caused a loud reaction in the society.   Space technology during that time became the reflection of the technological development in general and a lot of people in both countries made their conclusions about the war potency of the country according to its technical innovations and space industry became one of the most important markers. That is the reason USSR’s temporary superiority in the space industry became such a big disappointment for so many people. â€Å"Nothing less than control of the heavens was at stake . It was Armageddon, the final and decisive battle of the forces of good and evil. . . . The New York Times, in an editorial, said the United States was now in a Race for survival. The panic became more apocalyptic. Nothing short of doom awaited the loser, now that the battle had begun (Wolfe 13). Satellite Sputnik 1 became the symbol of superiority of the USSR and the symbol of threat to peace in the world. The USA had to react and launched several programs aiming to gain superiority back. People who became the pioneers of space flights became the symbol of hope for the entire nation and The Right Stuff tells the story of these people.The author helps his readers to feel that epoch and become the participants of these historical events. `Despite the fact it is not possible to get into those people’s thought described in the book, Wolfe’s attempt to do so is definitely valuable and interesting. Attention to the smallest details helps Wolfe to express his ideas better. The narration is a combination of documentary data and account of personal feelings and emotions of people who created the history.The book is an account of the development of space industry which describes it starting from the first flight tests and follows to the US space programs.   The book was published in 1979, not the best time for the American history. In this time Nixon had to leave the White House because of Watergate scandal, army retuned from Vietnam after unsuccessful war campaign, and the general mood in the society expressed loss of hope and depression.   At this very time Wolfe decided to create an account of outstanding events of the American history and to show extraordinary people’s lives.   In his book Wolfe centered on values which had not price and did not disappear with the flow of time. He decided to find out what makes people   commit extraordinary deeds, overcome doubts and fear and make their job what others would call a heroic deed. Wolfe b ecame fascinated by the characters of pilots and astronauts and as he himself wrote his book became a story of why men were willingwilling?delighted!to take on such odds in this, an era literary people had long since characterized as the age of the anti-hero (Wolfe 7). According to the research, during the 1970s one of four Navy pilots died in the accident.   Giving this statistics Wolfe wonders what could make people want to choose such a dangerous profession.Despite the fact that Wolfe chose an omniscient perspective for his narration, he manages to create personal connection between his characters and readers and passes true feelings and emotions to his readers. He gives an idea not only about the life and work of test pilots, but also describes their surrounding and their close people.   The stories of astronauts’ wives are very touching and interesting. The readers get an idea what it means to be a wife or a relative of the person who has made risks and danger his pr ofession.   Before speaking about the first astronauts, the author tells a story of another heroic personality – Chuck Yeager, a test pilot who was flying in the 1940s when Americans tried to pass the sound barrier. Chuck Yeager was one of the fastest pilots and showed a perfect example of bravery and eagerness to overcome obstacles. The story of Yeager becomes an introduction to the narration about other seven strong and courageous men who had determined the future of the flight and space industry.   Wolfe describes Alan Shepard’s suborbital flights, describes Gus Grissom’s fears. He depicts John Glenn as an icon of bravery and heroism.Tom Wolfe definitely possesses his unique writing style which distinguishes him from other authors. His writings are always recognizable and unique. In this book he uses a lot of artistic details, including repetition, artistic details, and many others. Punctuation in the book also serves as an artistic mean, as well. It help s the author to pass emotions and feelings to the readers and creates a unique narration style.The Right Stuff is original, sincere and very touching book describing American manned space program.   Personal style of narration, plenty of small details and deep work with the thoughts and feelings of the characters create a wonderful combination of fiction and non-fiction prose which touches readers’ hearts deeply.   The book is a very good example which illustrates how individual destinies are interconnected with the destiny of the country and how they influence each other. Test pilots have become those figures who shaped out the future not only of the space technologies, but also the entire country. Their destinies changed dramatically, as well. They have become national heroes and idols for a lot of people and come to the history of space flights.

Best Value Procurement Bids in Council Services

Best Value Procurement Bids in Council Services Empirical Work This paper is an empirical study on the strategic significance that Best Value (BV) Procurement adds to Birmingham City Council. The aim of the proposed research is to quantify the strategic link between the BV and the contemporary strategic Procurement. Then to create a model which will evaluate the contribution of the strategy when applied to Birmingham City Council. Best Value was introduced into the public sector in 1998, announced through the government’s white paper â€Å"Modern Local Government in Touch with the People†. This paper introduced extensive reform of local government, including the new initiative of BV. Within this BV is the e-Government, Community Planning, Strategic Partnerships and new political management structures (White Paper 1998). The theory of Best Value was aimed at improving local government services; this was introduced in the Local Government Act 1999. BV replaced the old system of Compulsory Competitive Tendering (CCT), and required local authorities to review over a period of five years, the method in which they conduct all their functions. This would take the form of consultation with the local community to deliver the most effective, economic and efficient services (Local Government Act 1999). The Governments intention to reform local government continued and in 2001 they published a further white paper entitled â€Å"Strong Local Leadership, Quality Public Services†. Addressed within this paper were issues that included strong community leadership, continuous improvement, comprehensive performance assessment, financial freedom and modernisation of finance systems (White Paper 2001). The report in 2001 Delivering Better Services for Citizens, a review of local government procurement in England was published as a consultation paper. The report included the following recommendation; there should be clear political responsibility for procurement, with elected members taking a strategic role in securing outcomes. Best Value is about breaking down the boundaries between the public and private sectors in local service delivery. (The Byatt Report 2001) This research paper is based on the government white papers and reports which initially defined BV in procurement and established Strategic Management tools used to identify strategic choice within local authorities. The conceptual analysis is based on identifying the congruence of strategic links between the BV definition and chosen Strategic Management tools. The focus of the paper is Birmingham City Council’s BV practices, and this will be measured against the resulting model. The output of this research is to measure the strategic worth of Best Value and the strategic worth of Birmingham City Council’s delivery of Best Value. The paper will evaluate the relative merits of quantitative and qualitative research methodologies.    Methodology The rationale of this chapter is to compare and discuss the researc h methods that could be used for this empirical research paper. When researching any paper there are numerous methods for collecting data, they do not always produce workable data that is easy to analysis. Therefore it is vital to review and plan the methods that will be employed. Before beginning any of the research a time scale will be composed, this will plan and set targets for the research. This plan is flexible, to allow for any considerable changes to the project due to unexpected research findings. Theoretically, the proposal should draw attention to any difficulties with the research question and the access to the data.

Starbucks Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Starbucks - Research Paper Example During the period that they get the losses they usually aim at gaining the trust of their customers. The other strategy that they have commonly used is the buying out of leases of their competitors. Through such marketing they aim at making themselves stronger in the market while at the same time reducing the influence of these competitors to the market. If such a marketing strategy is successful it can be used as a tool for elimination of competition by the business organization. The use of such a marketing activity has contributed to the high number of criticisms of the methods that Starbuck uses to gain the market capital that they have. Critics claim that they use such activities to make sure that they make it hard for the small businesses in this industry to survive and grow. Starbuck also used to put several outlets within a particular geographical location. This can only be effective in a situation where they have noticed that there is a large market and demand for the products that they sell. It is also best in a situation where they are the most popular producers of such goods within this geographical location. When they put up many outlets they are able to give new entrants a hard time in trying to get a market for their products. This strategy can also be used to do away with competitors who have small market capital. This is because if they are considered by the public to the best producers of the products they produce, and are readily accessible due to the increased number of outlets, customers will have absolutely no reason to go elsewhere. For a marketing strategy to be completely effective, it is important for a business organization to be aware of the market they target. Good knowledge of the target will enable a business organization to be in a position to know exactly the type of marketing strategy that the will use in making sure that they improve and enhance their market capital. Starbuck should focus on the high

Facilitation Guide Essay Example | Topics and Well Written Essays - 1000 words

Facilitation Guide - Essay Example e the responsibility of ensuring that they set the agendas to be used in the discussions, monitoring the group’s activities and ensuring that all the set items have been discussed. In undertaking this activity, the facilitators proposed varied ideas and opinions in a bid of ensuring an active participation of all the members present in the meeting (Kremer 2008). Therefore, they have to ensure that they encourage active participation by all the people present in the meeting. This paper presents a facilitation guide for a meeting to be held by Helix Inc. in a meeting with their staff. Setting: Following the fact that most of the staff attending the meeting are located in different location in Europe, the setting for the meeting will be on the Blackboard Collaborate platform. In this case, the participants will be expected to join and follow the proceedings from their different respective locations. Purpose: The main aim of this meeting, which has been called by the company’s CEO, Jane Elliot is aimed at finding an understanding into some emerging developments in the company. For instance, the CEO seeks to have an understanding into how the company’s revenues have been accounted for, following its inability to land various global accounts recently. I take this opportunity t welcome you into this meeting, which is expected to ensure that our company creates and maintains its competitive advantage. I would like to thank all the staff that have made it to this meeting, hoping that the discussion and into recommendations will be actively implemented in ensuring that Helix creates and maintains its position as the best company as far as the production and sale of various technological programs for company operations is concerned. This meeting will be used in setting the expectations for the company’s operations, which will be essential in developing its expected competitive advantages. Finally, I would like to welcome the participation of everyone in this

Annotated Bibliography Research Paper Example | Topics and Well Written Essays - 4250 words

Annotated Bibliography - Research Paper Example Shocking too is that almost half the group had undergone some form of mental or physical abuse. According to Alsbjer (3), the experiences that the AAS users had from school were in most cases negative and were accompanied by LDs (learning difficulties), boredom, as well as concentration problems. The current circumstances of the interviewees included theft, illegal possession of weapons, crimes such as assault and wife battering, and abuse of other drugs. Their stories on the development of drug use varied significantly taking into account social background, onset of drug use, relationship to use as well as experience of the effects of AAS. Initially, all patients had experienced positive AAS effects, but with time the negative consequences overrode them. It was found out that all of them were given to excess gym training and combined this with steroids an indicator that the use of AAS has a close relation to gym training. This source’s only bias is the dwelling mostly on adults and their current endeavors to recover from AAS abuse and addiction. This shortcoming can be countered or covered by arguing from the point of view that those under observation give accounts of having started the abuse of steroids in their adolescence or teens. The source fails to consider the possibility of teens from well off families starting to use steroids as a matter of peer pressure and to enhance their looks albeit citing social difficulties and mental issues as the cause. This possibility is factored in, in most of the other sources. The audience for the material in this source would specifically be AAS users to help them understand the hidden reasons behind AAS use from the interviewees’ accounts of their stories. This source is appropriate for my research by providing some effects of AAS use such as acting as a gateway to abuse of other drugs, as well as connection to criminal activities. This source h as

The Importance Of The Nile River Environmental Sciences Essay

The Importance Of The Nile River Environmental Sciences Essay Everyone has certain things they struggle with, and we are always willing to lend an ear to anyone who might help us resolve one of those struggles and find the best solutions for these Struggles. No one can live without water; this is why Nile is like the main artery  of Egypt. The Nile is considered the only weapons that protect Egypt from the upcoming water war that will destroy a lot of countries. Egypt would be almost all barren deserts without the Nile. This Paper is an attempt to prove that the Nile is one of the most important things that Egypt cant live without, by studying how ancient Egyptians used it to make their great history, how Egyptians now are greatly affected by the Nile and that without it Egypt will die. No one can deny that the Nile was so important to the pharaohs in their daily life. The pharaohs was so smart , they used the Nile so good to help them in their life. The pharaohs used the Nile for agriculture. The pharaoh got all the rich peasants to do the farm work on the rich lands. Most of the ancient villagers were farmers. Farmers lived in towns too with craft workers, traders and other workers and their families. Egyptians grew several crops such as wheat, barley, vegetables, figs, melons, pomegranates and vines. The most important crop at this time was grain. The pharos used grain to make bread, porridge and beer. The Grain was the first crop they grew after  flooding season. Once grain was harvested, they grew vegetables such as onions, cabbages, beans, cucumbers and lettuce .Farmers planted fruit, trees along paths, to give shade as well as fruit. The Egyptians grew their crops along the banks of the River Nile on the rich black soil which was considered one of the best soils for agriculture in the world. This rich soil was left behind after the yearly floods. This soil was ideal to grow healthy crops. Egyptian farmers divided their year into three seasons, based on the cycles of the Nile: Akhet  which starts in June and ends in September and called also The Flooding Season. Farming was not done at this time, as all the fields were flooded. Instead, many farmers worked for the pharaoh, building pyramids or temples. Some of the time was spent mending their tools and looking for animals. Peret which starts in October and ends in February and called also The Growing Season.  In October, the floodwaters receded, leaving behind a layer of black soil. Shemu  which starts in March and ends in May and called also The Harvesting Season.  The fully grown crops had to be harvested and removed before the Nile is flooded again. It was also the time to repair the canals to be ready for the next flood. Every June in the year, the Nile flooded. This was kn own the flooding season. During this time the farmers mend tools or make new ones. People would go fishing for extra food or money. To lift the water from the Nile they used a  shaduf. A shaduf is a large pole balanced on a crossbeam, a rope and bucket on one end and a heavy counter weight at the other end. By pulling the rope it lowered the bucket into the Nile River. The farmers then raised the bucket of water by pulling down on the weight. He then swings the pole around and emptied the bucket onto the field. Nowadays Egyptian are sticking to the Nile from ancient Egyptians to modern Egypt which prove how living beside the Nile is important and living beside the Nile make life easier. A question that a lot of people dont know its answer, Why the Nile River Flood? .Rains in Africa, especially rains coming from the Ethiopian Highlands, and melting snow caused the Nile River to flood. The Ancient Egyptians used something called nilometer to record how high the Nile was during the year. In May the Nile River is at the lowest point as it will be all year long. From June to August the Nile River rises rapidly. In the middle of September the river is at the peak. By the time October, the Niles water level begins to decrease again. The Ancient Egyptians held a big festival every year for the Nile River because they thought that the Nile River flooded because Isis which was an Egyptian goddess. They also offered a  human  sacrifice for the Nile River. The flood still continues every year. The annual flood carries dead and decaying plants in its muddy solution. The  muddy water  is called silt, and silt creates excellent farm soil.  Since 1970, the  Aswan Dam  has controlled the annual flood of the Nile River by holding back water, the Aswan Dam created the worlds largest man-made lake: Lake Nasser. The water from Lake Nasser provided new fishing areas and provides much needed water for agriculture. Since the Nile was so important in old Egyptian history, so its for sure that the Nile importance increased now much more .One of the most important thing that Egypt gets benefit due to the Nile is the High Dam. The high dam is located in Aswan. It was completed in 1970. It cost was one billion dollar; its capacity is 5.97 trillion cubic feet. It was built to control the flood and to obtain from it hydroelectric power and it is also used in irrigation. The Aswan High Dam captures water flood during rain seasons and releases the water during times of drought. The dam also generates enormous amounts of electric power more than 10 billion kilowatt every year. Thats enough electricity to power one million color televisions for 20 years continuously. Unfortunately, the dam has also several negative side effects. In order to build the dam, Egyptian peasants had to move. To make matters worse, the rich silt that normally fertilized the dry desert land during annual floods is now at the bott om of Lake Nasser which lead to that the Farmers have been forced to use about one million tons of artificial fertilizer as a substitute for natural nutrients that once fertilized the arid floodplain. A lot of research proved that Egyptians prefer living along the Nile River because its much easier for their life rather than living in the desert or away from the Nile River. One of the most important things is using the Nile as main source for water. Water is one of the most important things for the human body because the human body consists of 60% of water which is a very big percentage .The health of the human body cannot work properly without the proper hydrations of the body .we have to drink half of our body weight in ounce every day. The water is very important for every organ inside our body. The brain consist 85% of water, the bones consist of 35% of water, blood consist of 83% of water and the liver consist of 90% of water. This proves how much the water is so important. The first aim of every country is to raise the economical state. The economical state increase when the country make projects which come back with a lot of profits to themselves. This what the Nile should be used in Egypt to increase their economical state. There are a lot of economical projects that were made based on the Nile River. The first project that we are going to talk about is the high dam. As we said before, the high dam costs 1 billion dollar and can contain 5.97 trillion cubic feet of water. The high dam provide Egypt from south to north with high amount of electricity to run up their machine such that television, computer, lamps and their appliances. A lot of countries have problem for obtaining high amount of electricity like that in that easy way. This proves how this project which was based on the Nile is so essential now for the Egyptian and cant live without it. The second project that we are going to talk about is the Nasser Lake. The Nasser lake is one of the big gest and best artificial lakes that were made with the water of the Nile river. Tourists come all over the world to see this beautiful lake which wad handmade by Egyptian with the Nile river water. The lake is extends for 350 miles which is about 560 kilometers and is about 6 mile which is about 10 kilometer wide. Tourists come there to see the impressive variety of animals. There people can find variety of mammals, reptiles and birds. Tourist also visits this wonderful lake for fishing trip because this lake contains about 32 different fish species which is a large number. The Third Project is Tuskha Project .This Project is completed yet but if this project is completed, it is capable of converting all the desert lands in Egypt into agricultural land. The Nile played a very important role in tourism, all tourists come all over the world to the how the Nile is great and they take a cruise from north Egypt to south Egypt and visit all the beauty which is on the Nile. The Nile can be used for a very important thing which is transportation. Egypt has a very big problem which is traffic jam. This is why the government should begin to plan how to use the Nile as a very good way for transportation. The Nile can be used in transporting people from one city to another. The government can also use the Nile in trading which will be very effective and will be a very good solution for the traffic jam because most of the traffic jam is because the trucks and the big busses, so the government should put this solution in the plan because it will help in developing Egypt to the good in the future. Did you hear about the water war in the near future? It has been said that water  will be the oil of the 21st century, or liquid gold, and that it will cause wars between nations. Water will be one of the hardest thing to obtain and will be very expensive and as we said before the human body can live without proper hydration of the body. All countries are facing this future problem which is the water war and it will be a critical problem that should be right now trying to find a solution for it. Water War is seen near; on the other hand Egypt doesnt have a problem. A lot of research proved that Egypt is one of the most countries that will not be affected by this water war in the near future. But this is not a reason that Egyptian doesnt take care and protects the Nile. Egyptian has to save the Nile water and protect it from pollution. God gave us a very good thing and we have to protect it and save its water as much as possible because researches proved that more that 32% of the co nsumed water is wasted without getting used of it. So this problem also should be solved. People can see that this is a small problem but in the near future it will be a big problem and may god protect all countries from this problem because people cant live without water and this is what differ the earth from other planets. As a conclusion, No one can live without the Nile River because no one can live without water this is why Nile is like the main artery  of Egypt. The Nile is considered the only weapons that protect Egypt from the upcoming water war that will destroy a lot of countries. The Nile should be used to make project to increase Egypt economy such as the high dam, the Nasser Lake and the toshka project. We should try to get benefit of the Nile as much as possible as the ancient Egyptian was doing at their time, they knew how much the Nile is a gift from god .A lot of Egyptian doesnt know how much Nile is important to them, they used the Nile every day in an indirect way, but they dont think that all this from the Nile, so when use turn on your TV or your laptop you have to know that this is from the Nile. So what do you think, The Nile is important or not?